Webhelp Group announces the arrival of Mélanie Hentgès as Managing Director for France of its consulting entity Gobeyond Partners.

A graduate of the Ecole Supérieure de Commerce de Paris, Mélanie Hentgès, 44 years old, has a dual career as a consultant in organization and strategy and in marketing and operational management for major French groups.

Mélanie started her career in consulting, where she worked for about ten years for different reference firms (PwC, Competitiveness Group, Capgemini Consulting,...) in France and abroad (Morocco, Spain) and always on marketing/customer issues and in sectors undergoing a very strong digital transformation (telecoms, media, new technologies,...).

In 2009, she joined SFR, a French Telecom company, where she held various positions as Marketing Manager and then as Retail Director in 2013, in charge of the transformation of the store concept before being promoted to Retail and Brand Director, where she will be responsible for brand strategy, CRM and digital communication.

In 2017, Mélanie was appointed Marketing & Customer Experience Director for the FnacDarty group (a French company specializing in the distribution of home appliances, electronics and cultural products), in charge of marketing and communication activities for both brands as well as the cross-functional customer experience improvement program for the group.

She now joins the Webhelp group to head the Gobeyond Patners entity in France, dedicated to the relational and digital transformation of brands.

Since its creation in 2017, Gobeyond Partners has helped a large number of players - French and international - improve their customer journeys and relationship strategies.

Melanie's objective will be to accelerate the development of this entity and to strengthen its links with all subsidiaries and business units of the Webhelp group.