Our CEO Mark Palmer was interviewed for an article in British newspaper The Telegraph for tips on how to plan a digital transformation strategy:

“To truly understand the challenges that your digital transformation needs to address, you have to involve your customers”, says Mark Palmer, chief executive of management consultants Gobeyond Partners.

“Many organisations fail to involve front-line teams and customers in the design of solutions, whereas these are the people who understand the true challenges that need to be addressed. They will be your biggest detractors when the change doesn’t solve these challenges.”

You can read the full article here, or explore our content introducing digital transformation and why so many digital transformation programmes fail.