Say hello to Chris Bryson
Managing Director | Global Analytics
Chris has over 20 years of analytics experience, 15 of which were spent in the Financial Services sector. He helps organisations make sense of their data and use it to transform their customer experience.
Chris leads our global analytics practice, managing a team of data scientists and analytics consultants through data transformation programmes. He works to make data actionable by delivering improvements that help clients manage cost, increase revenue and improve customer satisfaction.
His style is collaborative and engaging, with a focus on simplifying the complex and ensuring analytics drives tangible outcomes for clients and their customers.
Used predictive analytics to improve cross sales and retention performance in B2B and B2C.
Enhanced HR analytics by developing AI to predict and prevent future colleague attrition, reducing leaver rates by up to a third with over £2m cost savings per year.
AI & Automation
Developed Voice of Customer speech and text analytics solutions to drive automation in quality assessment and reveal actionable insights from voice and digital channels.
Creation and delivery of a demand management solution that has been used to drive 10-15% cost reduction for retail and telecommunications clients.
Royal Bank of Scotland
Led Transactional Banking analytics team, delivering projects in credit card and current account products to improve customer experience and customer value.
Delivered an enterprise Data Transformation programme to centralise customer data, and implemented a Next Best Action solution across digital, branch and contact centre channels.
Led analytics teams across a variety of brands with a focus on customer management and database marketing.
Developed credit risk models within corporate banking specialist lending sectors.
Deployed analytics as part of an Operational Excellence team, contributing towards a 10%-15% productivity improvement across branch and back-office operations.