Say hello to Robin Harrison
Marketing Director
With both client-side and agency side experience, Robin has delivered successful marketing projects for businesses in both the UK and Australia
He has a natural enthusiasm which helps him to motivate and lead teams to solve problems and achieve stretching targets. With a strong commercial understanding and creative approach to delivering solutions, he is dedicated to achieving results, whatever the business size.
Consulting experience
Programme management
Worked with the BBC to bring the roll-out of their Gateway intranet programme back on track; seeing it through user testing and content delivery to over 150 stakeholders company wide.
Customer research
Delivered a major piece of customer research with a ferry operator and implemented insight based strategy to increase market share by over 5% in a mature market.
Brand positioning
Rebranded a leading public health business. Worked with the board to develop a new brand concept, rebrand the business, and launch the new brand. Worked with clients Macmillan Cancer Support & London Councils on major research and comms projects.
Management experience
Frugi
Sales & Marketing Director with responsibility for marketing, sales, ecommerce & PR with a team of 14. and P&L /budget management.
Grew consumer ecommerce revenue by 100% YoY – by improving ecommerce UX to increase conversion rate, revising PPC strategy to reduce monthly CPC by between 20% & 50% , whilst doubling monthly revenues to provide ROI of up to 2800%, Managed UK and international sales team and oversaw key clients, e.g. John Lewis.
Amey
Senior Marketing Manager with
responsibility for digital, campaigns, collateral, advertising, events, awards and bidding, with six reports, and part of SMT managing overall team of 30+.
Successfully repositioned Amey as an integrated service provider and industry leader, winning the key industry award and shortlisted for two National Business Awards. Responsible for comms and brand around all joint ventures and acquisitions. Part of the bid team that won the company’s first waste management contract.
Rennie Randell Associates
Responsibility for client advertising and PR accounts, and business development. Developed social media proposition.