Say hello to Atif Rashid
Solutions Director
A specialist transformation practitioner with over 15 years industry experience working across multiple sectors in both client and supply side environments

Delivering multiple and often large-scale technology, transformation and business change programmes in numerous sectors including Business Process Outsourcing, Automotive, Travel, Leisure, Retail and Financial Services; Atif can provide strategic guidance and solution architecture, quickly understanding client requirements to enable the use of disruptive IT, Virtual and Digital solutions
Consulting experience
Strategic transformation
Leading strategic transformation programmes driven through disruptive technology and innovation. Monopolising existing tech and process landscape whilst complimenting this with cutting edge solutions.
Customer Management
Design, Build and delivery of Omni Channel contact platforms across FSGI, Retail, Airline and B2B sales sectors coupled with automation and digital AI while ensuring Client, customer personas and their experience are at the forefront of any design.
Analytics and Automation
Providing the thinking, design data harvesting, insights to build out triage, decision engine driven propensity models in the B2B technology space, increasing Long Tail revenue by $mm whilst building automation controls to prevent revenue leakage and increased partner / customer retention.
Management experience
Head of Operational Planning & Financial Control
Responsible for Scheduling, Forecasting, MI/Insights Analytics, Telephony, Digital Transformation, Budget and Business Strategy Planning, Programme and Project management, Financial Control and Fraud Prevention
Programme Director/ Management positions
Ranging from BPO and Automation to Financial Services and Banking clients.
Managed a large Contact Channel transformation team during Merger and migration of operations, sites, process, technology and contracts.